Esports World Cup 2024
Creative Direction for world’s largest esports event, shaping its physical brand identity. Focused on creating continuity between spaces, audiences, and content to ensure every touchpoint served a unified narrative. Delivered high-impact physical outcomes across 20 different themed venues, over 500M global viewers and 300,000 live attendees.
Full creative ownership delivered across brand, experience, and communications for one of the region’s most culturally resonant festivals. Over 460M impressions across five editions — with Zero spent on PR
Saudi’s Hottest 50 Brands — Selected and listed under Best Saudi Brands: Music & Creatives
Delivered 5 large-scale events from concept to execution in under 3 months each
3 out of 5 editions achieved sold-out branded merchandise — full design and visual direction led in-house
Red Bull, PepsiCo, Aramco, Phillip Morris, and Hisense sponsor activations visually led
Visual systems (mascots, wayfinding, mapping) later replicated across competing regional festivals
Maintained creative continuity and innovation across editions while scaling production complexity
