Freaks of Nature
Full creative ownership delivered across brand, experience, and communications for one of the region’s most culturally resonant festivals. Over 460M impressions across five editions — with Zero spent on PR
Saudi’s Hottest 50 Brands — Selected and listed under Best Saudi Brands: Music & Creatives
Delivered 5 large-scale events from concept to execution in under 3 months each
3 out of 5 editions achieved sold-out branded merchandise — full design and visual direction led in-house
Red Bull, PepsiCo, Aramco, Phillip Morris, and Hisense sponsor activations visually led
Visual systems (mascots, wayfinding, mapping) later replicated across competing regional festivals
Maintained creative continuity and innovation across editions while scaling production complexity
Updated CS2 broadcast HUD for BLAST Rising Asia Spring 2025 — a fresh design with the same user-friendly mechanics. Delivered with the HudX team for GGMEDIA.
The HUD had been built by HudX for an earlier edition. The brief was to carry it into the tournament’s new identity: rebuild the colour scheme around the new palette — hot pink, electric blue, deep navy, orange and acid green — and refine individual blocks, while keeping the structure viewers already recognised.
Changes were turned around fast enough for the broadcast to launch without delay. The updated HUD kept its readability and interface logic, and the client reported that the audience rated the new design highly.
