TeleiosX
TeleiosX® is Riyadh’s premier luxury sim racing destination, merging high-performance simulation with the prestige of motorsport culture. Our creative team was entrusted with building the brand from the ground up — from developing a sleek and bold visual identity to launching a fully immersive digital presence through a high-impact website and dynamic social media strategy. We oversaw complete brand management, including photography, videography, and promotional reels, designed to captivate motorsport enthusiasts, gamers, and eventgoers alike. Our work extended to crafting content for F1 watch parties, esports events, and high-profile activations, including a carousel campaign in collaboration with Jeddah GP 2025, offering complimentary race tickets to drive engagement.
At the heart of the project was a cinematic promotional video designed to blur the line between simulation and reality. Through visceral editing, sweeping transitions, and powerful visuals, the film encapsulated the adrenaline, precision, and intensity of piloting a Formula 1 car. Every creative output was tailored to reflect the luxury, innovation, and energy that define the TeleiosX experience — not just as a venue, but as a high-end entertainment brand pushing the limits of what sim racing can be.




Creative Direction for the 2026 season of the Esports World Cup across Paris and Riyadh — venue branding, OOH, activations, wayfinding and the full venue screen content: promotional, entertainment, informative and cinematic.
In Paris, the festival took over a site it had never occupied: a ring road, arrival gates, six pavilion zones, a central hub and plaza, indoor circulation and the Dôme de Paris. Every surface — gate canvases, mega facades, travelators, tunnels, staircases — was artworked to surveyed dimensions and documented in a single OOH design book.
Directed venue branding, OOH, activations and wayfinding for Esports World Cup Paris 2026
Produced the full venue screen content, re-issued weekly across the season
Developed the Riyadh fan zone content strategy and a narrative drone show sequence
Built identity and launch content for 3 esports tournament IPs with 100M+ combined reach
Venue programmes ran all season — Publisher House walls re-artworked every week to match the competing title, alongside the EWC Quest, Clubs House FAN ID and Community House screens