Esports World Cup 2026
Creative Direction for the 2026 season of the Esports World Cup across Paris and Riyadh — venue branding, OOH, activations, wayfinding and the full venue screen content: promotional, entertainment, informative and cinematic.
In Paris, the festival took over a site it had never occupied: a ring road, arrival gates, six pavilion zones, a central hub and plaza, indoor circulation and the Dôme de Paris. Every surface — gate canvases, mega facades, travelators, tunnels, staircases — was artworked to surveyed dimensions and documented in a single OOH design book.
Directed venue branding, OOH, activations and wayfinding for Esports World Cup Paris 2026
Produced the full venue screen content, re-issued weekly across the season
Developed the Riyadh fan zone content strategy and a narrative drone show sequence
Built identity and launch content for 3 esports tournament IPs with 100M+ combined reach
Venue programmes ran all season — Publisher House walls re-artworked every week to match the competing title, alongside the EWC Quest, Clubs House FAN ID and Community House screens
Episode 7 of Freaks of Nature turned an industrial yard of stacked shipping containers into Freakyard — a playground built on four ideas: industrial, eccentric, edgy and safe. Full creative direction across the episode theme, brand system, stage design and on-site environment, with the FreakSquad mascots carrying the festival persona into every corner of the site.
4 days across two weekends — 3 stages, 100+ DJs and 50+ international artists
Mainstage crowned by a larger-than-life animated character façade with motion-reactive expressions
Underground Stage: minimalist architecture turned into a 360° projection-mapped techno environment
House of Freaks: an indoor house where every FreakSquad mascot got its own room, set and animation
“Welcome Home” entrance, wayfinding, timetable walls and the Respect campaign designed as one visual language
Container architecture, murals and art installations built the Freakyard world across the whole venue
